Our Story

Meet Our Founder and Creative Director: Jennifer Huang

Since I was a little girl, I have had a huge interest on jewelry. Every time when I dress up, jewelry is my must-have accessory. I feel like my whole look is not complete if I’m not wearing a piece of jewelry. I like to mix up all kinds of jewelry, like necklaces, rings, bracelets and earrings to create my own style.

However, I found the jewelry in the market is either expensive or cheap price with low quality. Moreover, the design is too old fashion or basic. It's so hard to find any right piece to wear when I dress up. Back to October 2022, I quit my 9-to-5 job which I had no passion anymore and started to create my own jewelry brand, design my own jewelry with my aesthetics and share my jewelry pieces with my customers. 

In the first three months, I drew hundreds of sketches by hand for the Moonlight Star Necklace. Those sketches are still piling up in the corner of my studio. I visited dozens of factories in Guangzhou and Foshan, China in order to find the perfect ones to make my jewelry. From creating drafts to jewelry manufacture, from marketing to packaging, from buliding this website to customer service, I did all the things by myself from day to night.

However, I did not feel a bit tired or annoyed, even though there were many obstacles in it. When I imagine those beautiful silver jewelry tranform from drafts to real things, when I imagine those happy customers' faces by wearing my jewelry, I just feel so satisfied and fulfilled.

For me, jewelry is not only an accessory, it's more about an attitude of how the wearers want to showcase themselves to the world. It's also a lifestyle of how the wearers want to live their life. It's an icon for the wearers. You can see every piece I have created has their unique structure and exclusive meaning behind the jewelry. This is what Jentle Jewelry embodies: Be the icon and don't be basic.

Our Design

All the items we sell on our website are orignally designed and created by Jennifer and our design team based in Hong Kong. We have applied the copyright for all our products. 

Meet our design team leader: Evonne Chau

In January 2023, I met Jennifer through a friend in Hong Kong. At that time she told me that she was reruiting a design team for her start-up jewelry brand. After a 2-hour conversation, we found us have the similar design concept in jewelry. I really felt her passion in jewelry design and brand building. So I desided to introduce her to my design team and work with her. 

Jennifer is a creative person in jewelry design even though she called herself "amateur". She got a lot of inspiring ideas on the design. I always feel happy and productive when I am working with her. She gives me and our design team a lot of free space to create an item based on her idea. She really lets us fully apply our skills on all the items. 

The Starla Collection is the most time-wasting and expensive but most fulfilling collection we have created. This great idea came from Jennifer. One day she told me that she wanted to create a new collection with star element. The most chanlleging part is the irregular shape of all the items. We had created 10 more samples but none of it was satisfying. We almost gave up because it took a lot of time and money into it. However, after talking with Jennifer, I really can feel she had great confidence on this collection. One month later, the whole collection was finally completed. 

Our Products

All our products are made by the factories of our suppliers who have more than 10-year experience in makeing silver jewelry. All our jewelry are 100% handmade with ethical and high-quality 925 Sterling Silver, Sterling Silver plated over brass and gems. Their high-level carftmanship is being expressed from our jewelry.

Our Packaging

As an accountable company, we use sustainable packaging to pack all our orders. If you have followed us for long, you might know that to be sustainable and ethical has always been a goal that we are working for. We hope after reading this article, you will know more about our ethos and how we are showing sustainability at Jentle. For more details, you can check Our Sustainable Packaging.